Developing strategies for growth & programmes for change
Finding Growth
- Through defining the tension between what people say they want and what they do
- Then turning this knowledge to our client's advantage
Utilising behaviour change and innovation techniques
- Generating insights and breakthrough strategies through combining diverse data sources to drive effective decision-making
Developing effective change programmes
- Building the case for change and generation of a suitable roadmap
- Supporting you to keep change on track by maturing your capabilities
A powerful fusion of insight, brand strategy and change delivery to turn strategies into action
Not only understanding your consumer, customer, and stakeholder base
But also going beyond insight, providing viable options and helping you navigate difficult conversations to make the case for change
Building your brand through setting change delivery up for success
Dissonance Theory - Blending radical with the traditional
Looking for lateral and unexpected perspectives
Focussing on the context of lived environment because where you are shapes what you think and do
Taking a problem to its extremes, or looking at it from 90 degrees
Click below for more information on our services
Innovation
Brand Strategy
Brand Strategy
Often ideas that seem to test well end up disappointing after launch and conversely the ideas with the greatest initial consumer resistance can end up becoming the norm.
Is your innovation process not delivering the kind of break-through product launches you need?
Brand Strategy
Brand Strategy
Brand Strategy
We sometimes find that brands are losing focus as they innovate. Are you clear on the problem your brand solves for customers and potential customers?
Do you know how your brand intersects across culture, customer, competition and internal company heritage?
Behaviour Change
Translate to Action
Translate to Action
Changing people’s minds and behaviour can be really challenging and the answers are rarely obvious. Perhaps the behaviour change of your audience is not happening because of a failure to understand why people are doing what they do?
Do you have the insights into the issues or a clear plan for that needed behaviour change?
Translate to Action
Translate to Action
Translate to Action
Now you know the what, are you confident with the how? Maybe you have a plan but aren’t certain how it will play out or whether your organisation is open to, and ready to execute it. We sometimes see change not working because teams don’t understand it or buy into it
Contact and connect with us
We can help you
- Define the innovation space
- Unlock behavioural insights about customers and employees
- Refine brand positionings
- Shape public policy
- Make the case for change
- Maximise return on investment
- Set delivery up for success
