Dissonance Psychology
Ignore the noise - focus on the signal
How are consumers kidding themselves about their motivations and behaviours?
- What are social norms driving behaviour?
- What are drivers and blockers of change?
- What should we not take at face value?
How can we use contradiction and tension as levers for innovation?
CHANGE PRACTISE - TURNING INTENTION TO ACTION
Dissonance often exists between stated values and actual practices, leading to:
Resistance to change or siloed decision making
Demand for pace, resulting in missed blind spots
Trading off longer term strategy for short term gain
Insight and Innovation make Change outcomes actionable
- How to make the right strategic decisions amidst multiple pathways
- How to cut through and secure buy in from key stakeholders
- Are you ready for change? ‘Measure twice, cut once’
- How to get under the skin of major project setbacks and get back on track?
- Ascertain whether strategy execution is achieving the outcomes needed
Our dissonance experts know what to look for and are drawn from diverse worlds:
Behavioural psychologists;
Leaders from tech, law and finance;
Public policy experts;
Former politicians;
Community leaders;
Experts in AI.
How do we spot Dissonance amongst consumers and stakeholders
People
Environment
Environment
What people say they will do in response to questioning or stimuli.
Environment
Environment
Environment
Establishing the macro context that shapes
the category or discourse.
Evaluation
Environment
Evaluation
Tracking behaviour using digital platforms or by seeding products into the real world.
Expertise
Environment
Evaluation
Expert analysis
on behaviour or predicted behaviour.
Click below for more information on our services
Innovation
Brand Strategy
Brand Strategy
Often ideas that seem to test well end up disappointing after launch and conversely the ideas with the greatest initial consumer resistance can end up becoming the norm.
Is your innovation process not delivering the kind of break-through product launches you need?
Brand Strategy
Brand Strategy
Brand Strategy
We sometimes find that brands are losing focus as they innovate. Are you clear on the problem your brand solves for customers and potential customers?
Do you know how your brand intersects across culture, customer, competition and internal company heritage?
Behaviour Change
Translate to Action
Translate to Action
Changing people’s minds and behaviour can be really challenging and the answers are rarely obvious. Perhaps change in your audience is not happening because of a failure to understand why people are doing what they do?
Do you have the insights into the issues or a clear plan for that needed behaviour change?
Translate to Action
Translate to Action
Translate to Action
Now you know the what, are you confident with the how? Maybe you have a plan but aren’t certain how it will play out or whether your organisation is open to, and ready to execute it. We sometimes see change not working because teams don’t understand it or buy into it
Let's meet and discuss your challenge
We can help you
- Define the innovation space
- Unlock behavioural insights about customers and employees
- Refine brand positionings
- Shape public policy
- Make the case for change
- Help you ascertain if you're ready to move to the next stage
- Set delivery up for success
- Get under the skin of project setbacks and get back on track
- Maximise return on investment and ascertain if your strategy is reaching its goals
- Help change stick
