Brand Strategy
Are you clear on the problem your brand solves for customers?
Do you know how your brand intersects across culture, customer, competition and internal company heritage?
We can help with:
- Defining or sharpening your proposition
- Keeping your brand relevant and focused
- Understanding your brand’s architecture as you innovate
We have advised on
- Brand positioning and re-positioning for major tech and e-commerce brands
- Identifying where and how the brand can credibly enter new markets and categories