Innovation
Innovation process stuck and not delivering the kind of break-through product launches you need?
Often ideas that seem to test well end up disappointing after launch and conversely the ideas with the greatest initial consumer resistance can end up becoming the norm
We can help with:
- Defining new spaces or categories to enter
- Developing innovation propositions
- Evaluating and validating ideas with your target audience
We have advised on
- How to launch a new brand into low alcohol spirits category
- User-interfaces for hardware brands
- Funding innovation in maternity services across the UK